Exporting should be a good step for any successful business. It not only abates reliance on your indigenous customers, but also allows for greater market reach and profit. But, as with most things in business, the theory is easier than the practical. Exporting can pose an entirely different set of problems than your business is used to.
Entering a new arena without any plan can often lead to expensive errors. Fundamental to success, then, is a comprehensive analysis market. Your polar findings will be either an overwhelming or underwhelming response to a product or service, and it’s probably better to know this before parting with reluctant sums of money.
Naturally, you need to think about people who live in destination. You need to think about places and locations. And also, you have to contextualize your product or service socioeconomically. Who will be buying your product? Can they find an easier or cheaper alternative? Who’s your competition? What’s the market situation?